We’re very honored to share the Jan/Feb issue of DBusiness where Rockstar Digital was featured for our upcoming projects in bringing digital signage to dealership showrooms.
Rockstar began with the installation of video walls running MetricVision software in different GM and Chrysler production plants.  This software displayed analytics of production within that specific plant.
Digital signage in dealership showrooms will take Rockstar Digital from a production side of business to consumer. Customers will now be able to virtually design and order a new car or truck through our digital displays. “People can create it, save it and email it to themselves,” says Robby Dhillon, founder and president of Rockstar Digital Inc.
Cadillac is among the many names to convert their dealerships to a “boutique store concept” with the help of a virtual showroom system. This will  enable shoppers to configure model, color, and interior choices using interactive digital displays.
Click here to view the concept/rendering of the Digital Showroom.
Rockstar Digital is very happy to welcome you to LED Lighting 101. Sure, many of you have heard about LED lighting, but aren’t exactly sure where they can be installed and the benefits of using them.
Thanks to an article found on energy.gov Rockstar Digital was able to provide to you eight facts that may convince you to switching to LED light bulbs:
8. A light-emitting diode, or LED, is a type of solid-state lighting that uses a semiconductor to convert electricity into light. Today’s LED bulbs can be six-seven times more energy efficient than conventional incandescent lights and cut energy use by more than 80 percent.
7. Good-quality LED bulbs can have a useful life of 25,000 hours or more — meaning they can last more than 25 times longer than traditional light bulbs. That is a life of more than three years if run 24 hours a day, seven days a week.
6. Unlike incandescent bulbs — which release 90 percent of their energy as heat — LEDs use energy far more efficiently with little wasted heat.
5. From traffic lights and vehicle brake lights to TVs and display cases, LEDs are used in a wide range of applications because of their unique characteristics, which include compact size, ease of maintenance, resistance to breakage, and the ability to focus the light in a single direction instead of having it go every which way.
4. LEDs contain no mercury, and a recent Energy Department study determined that LEDs have a much smaller environmental impact than incandescent bulbs. They also have an edge over compact fluorescent lights (CFLs) that’s expected to grow over the next few years as LED technology continues its steady improvement.
3. Since the Energy Department started funding solid-state lighting R&D in 2000, these projects have received 58 patents. Some of the most successful projects include developing new ways to use materials, extract more light, and solve the underlying technical challenges. Most recently, the Energy Department announced five new projects that will focus on cutting costs by improving manufacturing equipment and processes.
2. The first visible-spectrum LED was invented by Nick Holonyak, Jr., while working for GE in 1962. Since then, the technology has rapidly advanced and costs have dropped tremendously, making LEDs a viable lighting solution. Between 2011 and 2012, global sales of LED replacement bulbs increased by 22 percent while the cost of a 60-watt equivalent LED bulb fell by nearly 40 percent. By 2030, it’s estimated that LEDs will account for 75 percent of all lighting sales.
1. In 2012, about 49 million LEDs were installed in the U.S. — saving about $675 million in annual energy costs. Switching entirely to LED lights over the next two decades could save the U.S. $250 billion in energy costs, reduce electricity consumption for lighting by nearly 50 percent and avoid 1,800 million metric tons of carbon emissions.
Are you crossing over to the LED side?
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